The modern digital landscape is providing businesses with a range of new ways to enhance communication, assuming their IT infrastructures meet required standards.
From video conferencing to live streaming events and company announcements, organisations have a range of communication platforms to choose from. Those that wish to benefit from the many advantages to employee and client engagement these services offer should ensure they have access to the requisite hardware and software solutions.
In essence, video conferencing allows organisations to achieve more personable communications both internally and externally, enabling them to conduct face-to-face meetings regardless of geographic location.
Why choose video conferencing services?
Technology has gifted organisations with innumerable communication platforms such as instant messaging services, emails, VoIP installations and video conferencing. Each technology possesses unique points of difference that make them all relevant to modern business goals.
Video conferencing's unique selling point is its visual element, allowing participants to see each other as calls occur. This interactive nature increases engagement in cases where people are unable to meet face to face.
Gigaom Research confirmed the benefits of the technology, finding 87 per cent of all people felt like they established greater connection to their team members through video conferencing in comparison to other non-visual communication methods.
These benefits are even more significant in cases where the size of an organisation render it impractical to conduct all meetings in person. Technology manufacturer Cisco investigated this issue by analysing the communication trends present in its own workforce.
According to the organisation, almost two-thirds (63 per cent) of its employees time is spent communicating and collaborating, a figure that is likely to be similar in other businesses around the globe. Naturally, these trends demand solutions capable of ensuring employees are able to communicate as they desire.
How will this impact business success?
In many cases, the success of a business is defined by how effective its workforce is. To create a staff of this calibre, organisations need to ensure their employees have the necessary supporting technology.
The impact of digital initiatives on business success was detailed in a report produced by McKinsey & Company. The firm discovered a number of key trends essential for making the most of the digital landscape.
Through its survey of the world's leading digital companies, McKinsey & Company found that a "well-connected leadership team" is one of the most important features in creating a workplace culture that thrives on high performance. In these cases, having the right technology, such as video conferencing services, can be the difference between hitting and missing targets.
However, this doesn't mean that IT leaders within companies should be rushing out and committing to every tech trend that may enhance their operations. Again, the McKinsey & Company survey advocated the importance of understanding developing trends before adopting them, as each will require unique hardware and software investment for it to operate at its best.
For these reasons, the advantages of working with a managed solutions provider that can merge the desired technology solution with business goals is essential to minimising expenditure and IT security risk.
What is the value of video conference to external relationships?
It's not just internal relationships that can benefit from video conferencing technology, with research confirming that face-to-face interaction is integral to effective communication between any and all people. For organisations with international clients or those spread across multiple states, video conferencing can greatly benefit engagement.
A report from International Data Corporation (IDC) reported that, although communication technology has progressed considerably, it's difficult to overcome the value that's created when conversing parties can see each other during a meeting or other arrangement.
Because of this, video conferencing is the perfect tool for merging traditional meeting methods with cutting-edge technology, allowing businesses to achieve the best of both worlds. In these cases, organisations get the quality of interaction associated with meeting face to face in addition to the convenience of digital initiatives.
IDC noted that this is particularly important when dealing with customers or clients, as it's easier to gain further understanding of their needs through visual as well as aural communication.
The firm was also keen to point out the rising role big data analytics is playing in measuring customer trends and behaviour. While IDC believes the movement is still valuable to businesses that use it correctly, it states data analytics should be a companion to face-to-face interactions rather than a complete replacement.
How will NetCraft ensure your business is prepared for video conferencing?
NetCraft is positioned to ensure organisations receive IT products and services that are conducive to their goals as a business. By taking into account the size and scope of your operation, our team can tailor a solution that takes these into consideration.
Along with supplying the necessary hardware, we'll ensure the requested systems are setup and operating as required.